HCP & DTC 

Copaxone


Copaxone is a long-standing, hugely successful treatment for MS that was losing ground to newer treatments with superior efficacy, but side-effects that caused fatigue in patients for 48 hours after dosing.

We reframed Capoxone’s lack of side effects into superior efficacy – giving patients the ability to feel energised day after day after day.


HCP & DTC

Seretide


Seretide was GSK’s flagship treatment for asthma and COPD, that was so established and well known that there was nothing especially new to say.

We were challenged to create a dual-indication, global campaign that inspired ongoing confidence in Seretide by simply acting like a market leader and reminding HCPs what they loved about this transformational treatment.


HCP & DTC


Leo


HCPs receive very limited dermatology training, meaning that many struggle to diagnose and treat psoriasis optimally.

This unbranded campaign aimed to drive first line use of topical combination treatments and give GPs a compelling reason to prescribe it for all their psoriasis patients.


HCP & DTC

Zelboraf


Zelboraf was the first ever personalised treatment for metastatic melanoma. Before Zelboraf, patients were essentially treated as one group - all the same, but with Zelboraf, patients could be individually identified as being receptive to treatment or not, significantly increasing the likelihood of a positive result.

HCP & DTC

Testogel


Low-testosterone is a difficult condition to diagnose and has a wider impact on a patient’s life than is usually understood – affecting mood, energy, impotence and more.

We wanted to create a campaign than that showed the multi-faceted impact of low testosterone to both help diagnosis and increase urgency to treat.


HCP & DTC

Risperdal


Schizophrenia typically comes in phases, causing waves of psychological damage to patients that is never entirely recoverable – a spiral of decline. Bit-by-bit patients lose more and more of the life they once had, starting with little things but ultimately affecting their work, friendships, home, family…

But by prescribing an effective treatment early, HCPs can help protect people from the terrible damage that schizophrenia can cause.