Heinz
The solution? Heinz Food Fight; a Call of Duty, in game, Heinz-themed experience which prompts players to have a 'Real Life Reload' with a healthy Heinz snack, seamlessly tapping into the frequent downtime between rounds.
Limited edition Xbox and PlayStation Reload snack packs, available to buy in supermarkets, include in-game boosts to keep gamers fully-loaded both on the battlefield and IRL.