OTC & Pharmacy

Jungle Formula

Jungle formula is a great insect repellent, but due to its name, people tend to reserve it for extreme situations. We wanted to create a press campaign that would get people using it for more everyday things, like having a BBQ or going camping.

In a TV ad that followed later, we focused on how crazy mosquitoes can drive you – making you jump around and wave your arms wildly – and called it, ‘The Jungle Boogie’.