OTC & Pharmacy

Jungle Formula

Jungle formula is a great insect repellent, but due to its name, people tend to reserve it for extreme situations. We wanted to create a press campaign that would get people using it for more everyday things, like having a BBQ or going camping.

In a TV ad that followed later, we focused on how crazy mosquitoes can drive you – making you jump around and wave your arms wildly – and called it, ‘The Jungle Boogie’.

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OTC & Pharmacy

Streps

When herbal Streps came out, we needed to convince chemists that they were worth stacking on their shelves.

So, we focused on two things: first that they contained naturally soothing ingredients and second that they would be popular, and therefore a money-maker.

OTC & Pharmacy

Wartner

The thing about having a wart, especially if it is somewhere highly visible, is that you think that everyone is looking at it, even when they aren’t.
It makes you very self-conscious.

We found that this self-consciousness is the main driver to motivate people to buy a treatment, rather than put up with the problem. In our commercial, wherever people go, the spotlight always seems to be on them, watching.

OTC & Pharmacy

Prevalin

The difficult thing about treating hay fever is that once the symptoms are in full swing, it’s almost too late and treatment takes a long time for you to feel the benefit.

But with Prevalin, a different kind of hay fever treatment, if you act at the very first signs of onset – you can prevent your symptoms from really exploding.

OTC & Pharmacy

Nurofen

Nurofen for Children came with 3 different benefits. It lasted a full 8 hours, it came in strawberry flavour, and it was delivered through a squirting syringe to help you aim it directly into a very unhappy child’s mouth.