Penguin
Sometimes, they need to just get away from it all.
We created a collection of Penguin products to help them really immerse themselves in their reading experience and leave the everyday world behind: ethically created incense sticks, candles, tea-trays and coasters, and of course, the classic tote bag to carry it all in.
We reinvented the visual identity for Penguin merchandise with a 'look and feel' that is warm and reassuring, but also modern and dynamic for a new audience.