Side Projects  

Penguin

Life can feel pretty intense and non-stop for Gen Z.
Sometimes, they need to just get away from it all.

We created a collection of Penguin products to help them really immerse themselves in their reading experience and leave the everyday world behind: ethically created incense sticks, candles, tea-trays and coasters, and of course, the classic tote bag to carry it all in.

We reinvented the visual identity for Penguin merchandise with a 'look and feel' that is warm and reassuring, but also modern and dynamic for a new audience.

Side Projects  

Heinz

Many of today's gamers enjoy short, fast-paced multiplayer games, and are reluctant to pause mid-game for any reason.

The solution? Heinz Food Fight; a Call of Duty, in game, Heinz-themed experience which prompts players to have a 'Real Life Reload' with a healthy Heinz snack, seamlessly tapping into the frequent downtime between rounds.

Limited edition Xbox and PlayStation Reload snack packs, available to buy in supermarkets, include in-game boosts to keep gamers fully-loaded both on the battlefield and IRL.