OTC & Pharmacy

Wartner

The thing about having a wart, especially if it is somewhere highly visible, is that you think that everyone is looking at it, even when they aren’t.
It makes you very self-conscious.

We found that this self-consciousness is the main driver to motivate people to buy a treatment, rather than put up with the problem. In our commercial, wherever people go, the spotlight always seems to be on them, watching.